A Wee Show with a Big Heart: Edmonton’s only indie & boutique baby show celebrates its fifth event



A Wee Show with a Big Heart: Edmonton’s only indie & boutique baby show celebrates its fifth event

October 10, 2012 (Edmonton, AB)

How do you create an event that’s growing in popularity and is truly unique? It takes two artist-moms with a passion for local indie & boutique companies — and two moms with heart!

As the owner of a successful graphic design company Christina Dennis’ days were long and busy. Then four years ago Christina Dennis found out she was going to be a mother for the first time. It wasn’t long after her baby girl arrived Christina decided to take a step back and spend more time at home being a mommy designing her own baby clothing line, Golly Gee Baby. Shortly after that Christina noticed there were many local indie, boutique and home-based businesses dedicated to babies and families, just like hers. One of those business owners is Leah Seidl, designer and owner behind Whimsical Elements – a handmade accessories company. These two savvy women quickly found they had many things in common, including a passion to help promote other independent artisans and local boutique business owners. That is when WeeStock was created.

Since the inaugural WeeStock in May of 2010, the show’s popularity has grown and its vendors have become increasingly varied and unique. Thousands of guests have attended WeeStock’s first four shows, confirming the show’s intrigue.

WeeStock’s fifth event is scheduled at the Aviation Hangar (11410 Kingsway Avenue) in Edmonton for Saturday, November 10, 2012 from 10 am to 4 pm. The event will feature vendors from all over Alberta that specialize in handmade, organic, natural, fair trade and unique & original goodies for babies, toddlers, new mommies, and mommies-to-be.

Christina and Leah believe in paying it forward, so they are supporting Basically Babies – a registered charity that works to provide for the basic outfitting needs of newborn babies born to families in extreme need in the greater Edmonton area. Guests are asked to bring a donation to the show for a baby in need in our city. Come early to the show – the first 100 guests will receive an early bird prize bag!

“We know there are other tradeshows for families in the area”, says Christina, “but we feel our dedication to indie and boutique baby & toddler businesses gives our event the ‘grassroots’ feel families are craving.”

Leah agrees and adds, “Local baby boutiques and local artisans offer high quality, unique items and services that larger, more corporate businesses can’t match. We want to support our local community and its hard-working family businesses that put their hearts into producing their product.”



November 10, 2012 from 10 am to 4 pm

Edmonton Aviation Heritage Centre (11410 Kingsway Avenue, Edmonton AB)

Admission: $5 or $3 after 1pm

Children 12 and under are free


WEBSITE: www.weestock.ca

FACEBOOK: www.facebook.com/weestockbabyexpo

TWITTER: www.twitter.com/weestockexpo


For media inquiries, please contact Christina or Leah at wee(at)weestock.ca

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This entry was posted on Thursday, November 1st, 2012 at 10:12 pm and is filed under General News. You can follow any responses to this entry through the RSS 2.0 feed.

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