FOR IMMEDIATE RELEASE
TO: ALL MEDIA
DATE: 04-NOV-2010
CONTACT: Christina Dennis
587-783-7552 | wee@weestock.ca
Released by Out Inc.
info@outinc.ca | outinc.ca | 780.702.2700
A Wee Show in a Big City
A new event for families has humble beginnings
November 4, 2010 (Edmonton, AB)
They say ‘necessity is the mother of invention’ and in this case it’s only half true.
As the owner of a successful graphics design company Christina Dennis’ days were long and busy. Then two years ago Christina Dennis found out she was going to be a mother for the first time. It wasn’t long after her baby girl arrived Christina decided to take a step back and spend more time at home being a mommy selling her own baby clothing line online. Shortlyafter that Christina noticed there were many local indie, boutique and home-based businesses dedicated to babies and families, just like hers. One of those business owners is Leah Seidl, proprietor of an online children’s accessories boutique. These two savvy women quickly found they had many things in common, including a passion to help promote others. That is when WeeStock was created.
The inaugural WeeStock event was held May 1st, 2010 at the Elks Hall in Spruce Grove. WeeStock 2010 Spring Edition was Parkland County’s first baby expo of it’s kind. It boasted over 50 amazing baby businesses that were mostly family-owned and from the county area. This first-of-its-kind event drew so much attention that the day-of witnessed a line-up to get in over one block long.
WeeStock 2010 Holiday Edition will move into Edmonton and the Mayfield Trade Centre. With over 100 exhibitors, free parking, workshops, prizes and swag for the first 50 people through the doors, organizers Leah and Christina are hoping the attendance numbers go through the roof.
Christina and Leah believe in paying it forward, that is why a portion from EVERY admission fee charged at WeeStock Holiday Edition 2010 will go to Basically Babies. A local non-profit organization that helps provide clothing and essentials for newborns in need. Additionally, there will be a clothing drive for Basically Babies at the event where attendees can bring donations right to the expo.
“We know there are other bigger tradeshows for families in the area”, admits Christina, “but even though we’re the new kids on the block we feel our dedication to indie and boutique baby businesses give our event the ‘grassroots’ feel families are craving.”
Leah agrees and adds, “because we’re moms first we know the value of personal attention to detail.” She continues, “Baby boutiques offer high quality items and services at price points families can afford, we feel mom & dads want to know this.”
WeeStock 2010 Holiday Edition presented by 92.5 JOE FM
Where: Mayfield Trade Centre (16615 109 avenue, Edmonton)
When: Saturday, November 20, 2010 | 10am – 5pm
Cost: $5 in advance or $7 at the door / Children 12 & Under get in free
(A portion from every ticket sold will go to the charity, Basically Babies)
online: weestock.ca
email: wee@weestock.ca
facebook: facebook.com/WeeStockBabyExpo
twitter: @WeeStockExpo
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For information about WeeStock or for an interview please contact
Christina Dennis, 587-783-7552, wee@weestock.ca.
For media inquiries, please contact Shauna McConechy at 780.702.2700, shauna@outinc.ca.